AFM Petroleum is recognized in the market place by our passion for customer service. We have built our brand on the art of building relationships with our customers by utilizing our “living brand”. The living brand is our uniquely friendly employees. In addition, our upscale colonial architecture and enhanced landscaping plans welcome visitors from across Michigan. We pride ourselves on using cutting edge technology throughout our operation to ensure the best environment for our customers and associates.

AFM members are going to get the benefit of smart phone applications soon. They are designed to provide promotion alerts, individual store fuel pricing, a game complete with prizes that are redeemable in the store and the ability to link an AFM card directly to the device and check the balance and to use at the register instead of a traditional plastic card at all locations.

We have been continuously growing to achieve transportation efficiencies and unsurpassed freshness for perishables. We are known for high-performance fuels and our proprietary brands, including AFM gourmet coffees, the AFM European Cafe, Energy Drinks, Squeeze Freeze frozen carbonated drinks, private label natural spring water, milk products, and ice. Our brand includes a line of fresh sandwiches and bakery products such as our signature square donuts that are prepared and delivered daily from our central distribution facility.

In our endless pursuit to delight our customers, we have invested in training, which is based on the principles of cultural and simulation learning.